Society Ida Kymmer Society Ida Kymmer

Dopamin Delivered

Korea's dopamine sites, like the fake Baemin app Only the Food Doesn't Come, let users order, pay and track a delivery that never arrives. Why young Koreans use them.

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Talk to Me in Korean

Talk To Me In Korean founder Sun Hyunwoo on building a Korean-learning platform with 2 million YouTube subscribers, 1,700+ lessons and 50 books.

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Minta Eats Seoul

Polish food journalist Małgorzata Minta eats her way through Seoul, from Michelin-starred Onjium by Gyeongbokgung Palace to Korean barbecue and fermented foods.

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All Live Better

Olive Better, CJ Olive Young's wellness store in Gwanghwamun, Seoul, stocks 3,000 products from 500 brands. The piece covers Olive Young's bet on wellness and global expansion.

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